Call Centers Can Screen Out Unproductive, Tardy Applicants in Minutes

Windsor, CT, August 23, 2004 — Any call center that has struggled with unproductive, unethical, or chronically late or absent reps can now screen out these individuals during the hiring process with the Productivity Index. This brief but powerful new personality test quickly screens out undesirable job applicants before they waste training and management resources - or mislead customers.

The Productivity Index, a Web-based test that draws on Big 5 personality research, is the latest addition to LIMRA International's ExSel online selection system. It explores five fundamental personality factors affecting an individual's willingness to perform productively and cooperatively on the job: Personal Productivity, Work Effort & Persistence; Service & Support; Counterproductive Work Behavior, and Tardiness and Turnover Risk.

Each candidate report explains a job applicant's general productivity and work motivation and persistence, whether the applicant is likely to support and assist others, the level of risk for absenteeism, chronic tardiness, and turnover, and the likelihood the candidate will engage in counterproductive work behaviors such as breaking rules and being insubordinate.

In addition, the Productivity Index includes an accuracy index to measure the reliability and accuracy of each candidate's responses, making it very difficult to cheat on.

By using the Productivity Index, call centers and customer service operations can save the thousands of dollars wasted on hiring and training unproductive people who are chronically tardy or absent, break rules, or mislead customers.

As with all employment tests and interview guides offered by LIMRA, the Productivity Index was developed in strict accordance with EEOC and American Psychological Association guidelines.

For more information, please contact Sean O'Donnell at 860-298-3913 or sodonnell@limra.com.